(865)236-1897 matt@meverettwrites.com

Leaving Terra Firma Case Study

The Challenge

Started in 2009 during my primary training, which culminated on 1/1/2010 when I received my private pilot ASEL certificate, Leaving Terra Firma is a personal aviation blog. Initially born out of a desire to catalog my training notes, it quickly grew into a place to share my aviation experiences with a much broader audience than I imagined.

Goals & Intentions

Following a period of inactivity, I recently started completing a flight review and have taken several lessons with the intent of returning to active status. In addition to cataloging this process, I have decided to refocus the site toward flying and owning aircraft on a budget.

Built and Maintain Custom WordPress Site

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Writing Blog Posts

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Photography

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Site Maintenance and Promotion

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Proof You Can Fly Affordably

Solely Responsible for Content and Management of Site

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Writing and Promoting Blog Posts

With the exception of guest posts, which I usually introduce, all the posts have been written by me. In addition, all the social media and email promotion are also my work.

Taking or Sourcing Photography

As a hobbyist photographer, I enjoy taking a lot of photos. When I don’t have my own photos to use, I often source great public domain or Creative Commons licensed images to fill in the gap.

Maintaining and Coding WordPress Site

As a one man organization, it is my responsibility to maintain the site. While based on WordPress, I am also responsible for designing and coding the site’s theme using a framework.

  • Website Traffic
  • Email Subscribers
  • Work
  • Fun

The Results Are Amazing

Over the course of 7 years, the site has quickly grown; thousands of people have read my posts and I’ve met a lot of interesting aviation personalities through my little flight training blog. With recent changes to my focus and a renewed level of content production, this site will only continue to grow.

Are you ready for compelling content that converts?

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